Bay Cities FC Announces Hummel as New Apparel Partner

European sportswear company will supply the club with uniforms and equipment in a multi-year partnership.

REDWOOD CITY, Calif. (July 7, 2021) – Bay Cities, LLC and Hummel today announced that the legendary European athletic apparel company will be Bay Cities FC’s official men’s and women’s teamwear provider for 2021 and 2022. The Danish sports company, which counts top-flight clubs like Everton FC in British Premier League and FC Koln in German Bundesliga as partners, will produce all uniforms and team gear for Bay Cities FC’s 2021 Summer Tour and 2022 debut professional seasons in the National Independent Soccer Association (NISA) for the men’s side and Women’s Independent Soccer Association (WISL) for the women’s team.

“Today’s announcement is a big win for our new club and fans,” said K.C. Watson, Bay Cities FC co-founder and business lead. “The Hummel brand is synonymous with performance, creativity, and innovation. Those attributes directly align with our mission to innovate men’s and women’s professional soccer here in the Bay Area. Hummel is the ideal partner for our team and growing community of supporters.”

Founded in Denmark in 1923, Hummel has grown into an internationally renowned sportswear provider, partnering with the Danish national teams and top-flight clubs across Europe. In recent years the company has joined forces with an increasing number of North American clubs, including Forward Madison and the Maryland Bobcats.

“Hummel North America is honored to be chosen as Bay Cities FC’s technical apparel supplier for the next two NISA/WISL seasons” said Jeff Duback, Hummel U.S. Country Manager.    “We are excited to have a high profile partnership in the Bay Area with the Bay Cities FC organization and know that this will help us gain additional brand recognition in the Bay Area soccer market.”

The Danish brand prides itself on supporting local level projects, teams, and sports clubs that have a mind to change the world through sport by building bridges. This message of strengthening communities through sport and outreach mirrors the mission of Bay Cities FC to bring the people of the San Francisco Peninsula together through soccer; to Bridge the Bay.

About Bay Cities F.C.

Bay Cities F.C. is a new professional soccer club bringing men’s and women’s soccer to downtown Redwood City and the San Francisco Peninsula. Our goal is to deliver an exciting soccer experience to our fanbase while building a grassroots organization that affects positive change for our youth and greater community. For more information, visit or contact us at